Role of Social Media
The term ‘social media’ refers to a host of interactive, Internet-based technologies that enable the creation and sharing of information, ideas, career interests and other forms of expression through virtual communities and networks. Essentially, social media exists due to user-generated content like text posts and comments, digital photos, and videos and other kinds of data generated through online interactions. Social media has helped in the development of online social networks as they connect a particular user’s profile with those of other individuals or groups.
What is Social media optimization?
Social media optimization works through leveraging a number of outlets and communities that define social media today such as RSS feeds, social news and bookmarking sites, social networking sites like Facebook, Twitter, LinkedIn, video and image sharing websites like Youtube, Instagram, Flickr, Pinterest and blogging websites like Tumblr, Blogger, WordPress and so on.