Why Social Media Optimization Services is Important

Let’s say that you are an entrepreneur and want to market or promote your product, service or brand. Traditionally, this would entail promotional and marketing activities centered around print advertisements appearing in a newspaper, magazines, posters, pamphlets, brochures, etc. as well as electronic advertisements appearing on the television and radio. While these were the preferred media to promote products, services, and brands many years back, today the scenario has changed with the advent of the Internet age.

Reach of the Internet

The World Wide Web has radically changed the way consumers see, hear, interpret and process information and thereby engage with that information in a meaningful way. How?

  • Earlier, the way consumers reacted to a print, radio or television advertisement about a particular product could only be analyzed if consumer interest could be translated into an actual increase in sales for that product.
  • That was a long-winding process wherein actual sales figures were used for measuring the success or failure of a brand.
  • However, in today’s fast-paced information age, instant gratification is the mantra and direct engagement with the audience or consumers (for example through blogs, posts, feedback, likes, and shares) is the norm and is the sure-shot way to measure if a particular product, service or brand has clicked with the users.

Digital Marketing

It is here that digital marketing assumes the pride of place among the various media to popularize your product, service or brand. And Markitin Solutions is proud to be able to provide the best digital marketing services in Kochi. Social media marketing is one of the numerous methods adopted for digital marketing.

Social Media Marketing

When you do social media marketing you are trying to use social media platforms and websites like Facebook, Twitter, Instagram, LinkedIn, etc. to promote your product, service or brand.

Advantages of Social Media Marketing

  • Most social media platforms have built-in data analytics tools that enable companies to keep track of the progress, success, and engagement of advertisement campaigns.
  • Social media marketing reaches out to a range of stakeholders such as current and potential customers, current and potential employees, journalists, bloggers, and the general public.

The key aspect of successful social media marketing is to have a strategy.

  • A strategy will help you understand your goals
  • Allow you to get to know, engage and connect with your target audience
  • Understand what the consumers want
  • And ultimately, grow your brand

So, choose Markitin Solutions because we provide the best Social Media Optimization (SMO) services in Kochi.

Click here to know more about social media optimization services.

Best Digital Marketing Trends

Best Digital Marketing Trends

Digital Marketing : 

Digital Marketing, another fancy buzz word, that makes a drastic changes in the field of marketing. It is the method of marketing through online or digital media. To promote an online business successfully,  we have to make use of various types of digital marketing methods.

Types of Digital Marketing are ,

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)
  • Content marketing
  • Email marketing
  • Online advertising
  • Landing page marketing
  • Smartphone marketing
  • Affiliate marketing
  • Viral marketing

Best Digital Marketing Trends 

The 4 best digital marketing trends are :

  • Artificial Intelligence
  • Chatbots
  • Video Marketing
  • Voice Search

Artificial Intelligence : 

Artificial Intelligence

Artificial Intelligence holds exceptional future opportunities in digital marketing. It is one of the best digital marketing trends in 2019.AI is the biggest commercial opportunity for companies, industries, and nations over the next few decades. AI in digital marketing provides a competitive edge in marketing. It helps you to understand your audience better than before. AI increases productivity and ROI. It improves the user experience that leads to more effective marketing.

Chatbots :


Chatbots are the biggest example of AI technology. They act as a virtual assistant for consumers. There are a number of AI chatbot programs that can help you engage with your customers in a better way. You can add useful chatbots to your websites, emails, apps and text messages. You can provide chatbot programs to reach out to the customers. The chatbots have the ability to answer the most common questions that your customers might have. And they also engage in human-like conversations that improve customer experience.

Video Marketing : 

Video marketing is one of the most important marketing trends today. Incorporating video into your digital marketing strategy in 2019 is really important. One of the main issues that marketers faced in recent years is the greater percentage of people shift to mobile devices. However, one of the most valuable benefits of this was implementing video marketing campaigns, that allow the marketers to easily reformat the content.

Here are some video marketing trends that are gaining more and more traction:

  • Live video
  • 1:1 video 
  • Shoppable Video Content 
  • Video SEO. 
  • 360-Degree Video Content

Voice Search : 

voice search

Voice search is undoubtedly rising in demand. Top brands are thinking about how to deliver their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before. There are mainly two types of voice search: Those that are implemented by smart speakers, which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones. Businesses should also focus on using voice engine optimization. Marketers must use a more specific natural language SEO to create content accordingly. This makes them think what all keywords their target audience may use in their voice queries as well as focus on long-tail keywords because searchers are likely to be more specific. As a result, marketers can leverage these opportunities to deliver more targeted, specific content which leads to increase click-through rates.